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Tools of the Trade

By clicking these links you may receive a special deal and I may receive a small commission (not all offer this, some are simply my favourites!).  Canva – graphic design Planoly – Instagram planning QuickBooks – use this link and get 50% off your first 6 months Bluchic – website templates (WordPress) Sendowl – selling downloadables […]

5 Tips for Crafting Compelling Subject Lines

It’s easy to spend a lot of time crafting a great message and then just slap a subject line on it at the end. Spend some time writing them and see what type of headline gets you good open rates. Here are five tips to get you started. Keep it Short You want your readers […]

Declutter your Digital Life Without Completely Disconnecting

We need to be online, so we’re connected with our industry news and social contacts. Yet being online seems to diminish our attention spans and take over our private lives. It’s a common Catch-22 problem that needs to be addressed in case our brains become one with our computers (isn’t this the plot of a […]

5 Tips to Working with a Photographer for Business Images

Professional photos mean a world of difference if you’re trying to create or improve your personal brand. While a simple headshot taken with your phone is acceptable for those just starting out, upgrading your brand images will automatically upgrade the value your clients see when they are on your website or visiting your social media […]

Being Authentic: Buzzword or Accurate Advice?

People want to hire and buy from those they know, like, and trust. That’s a universally held truth across the business world and the best way to earn the trust of your clients is to be authentic in how you present yourself. What is authenticity? Other than being a commonly-used buzzword these last few years, […]

4 Places Your Brand Identity Should Be Consistent

Your brand identity is the image your company portrays to the world at large, to your customers or clients. When people look at your online presence, they should know what you do and that you bring value to the market. Your brand identity should be appealing to your target market and should be consistent in […]